We have all noticed and seen a primal force emerge as Ukraine as a nation has demonstrated an incredible ability in endurance and solidarity. As an observer, I also see a strong ability to innovate and not least a driving force in the will to maintain and fight for what is closest to one, one's roots and one's autonomy. Love for one's country and one's fellow human beings. I was born and raised in Estonia and have been part of both perestroika and experienced a time when Estonia (and many other countries including Ukraine) regained its independence after almost 50 years of oppression under the Soviet Union. That period in my life confirms and proves that primal force can arise from a strong human longing for freedom. There was a cohesion
and solidarity across borders that has rarely been seen since then. At least from my little bubble.

Vår Gård has chosen to donate 1% of all proceeds during the month of March to UNHCR, which helps children and families in Ukraine with emergency care, accommodation, food and drinking water.

I understand Ukraine's strategy and their drive. I understand their perseverance and their will to fight for their country. We who are on the outside today have a democratic obligation to act empathetically and show humanity. It is our responsibility to contribute to hope and that by getting involved through loving actions. And yes, it certainly takes a lot of courage to show solidarity in this brutal and for us in the Western world illogical war, but it is through courage and cohesion, fighting for democracy and a healthier view of society, that we build strong values ​​and a sustainable future.

Therefore, I think that the best thing we can all do now to contribute is to get involved and dare to think one step further. Get involved by showing the way to perseverance and a strong spirit of togetherness.


And now what do you think? From words to action. We at Vår Gård talk about the importance of daily work being balanced with healthy leisure time, where time with family and friends, fresh air and exercise are of the highest priority. We encourage our colleagues to enjoy the warming spring sun and the joy in it. We continue to lift each other up and strengthen each other in all our relationships and create trust. We show and feel gratitude for the little things, whether it's birds chirping, healthy children or time to read a book. We show appreciation to our loved ones, our colleagues and guests.

Every day. Every child who falls asleep at night and has heard some loving, warm words at bedtime is strengthened by it, as are we adults when we receive appreciation from our partner or colleague. Do not underestimate appreciation! Most of all, we feel for those right now, whose existence is uncertain because they are either refugees or have their relatives and/or friends left in Ukraine.

Therefore, we have decided to donate 1% of all our income during the month of March to UNHCR, which helps children and families in Ukraine with emergency care, accommodation, food and drinking water. Now I hope you want to do it together with us and book your spring conference, Easter stay or lovely lunch date here at Vår Gård and help contribute.
In times of uncertainty and periods where anxiety is constantly present in our subconscious, it is more important than ever to be empathetic and persistent. Now is the time to truly demonstrate our shared responsibility and fight for a healthier view of society that is built on strong values ​​and a sustainable future.

We are doing this together. Alone is not strong!

Kadi Upmark, CEO