A reality of possibilities or a question of survival?
… Or both? I am sitting here with the introduction to our business plan and trying to summarize 2020 while I frantically work to develop figures and strategies to face the future.
It is a dark November evening and thoughts are swirling wildly about how we should survive in an uncertain time and in an uncertain future when it comes to our industry.
I, who have always believed in the future, believed in development and better times. And that we humans, through clear visions, clear plans and elaborate structure, create security, no matter how hard the winds blow or how chaotic it is in one's everyday life, one's brain or in one's emotional register. We must believe in the future. And have a clear plan for it. I have also always seen opportunities in everything. In the present and in the future. Is it not in our heritage to develop and drive development? Striving for improvement and efficiency? Isn't that a fundamental driving force for most people?
And what is innovation and new thinking? Is not it just the desire to develop and streamline what you do daily. Whether it's about logistics with all the children's activities, laundry and dinner puzzles or even the working day and its processes. Maybe it.
For me, it's mainly about trying to see things from new perspectives. Find the courage to twist and turn the familiar and safe, the one that has always worked. Through will and strong drive try to make things even better, even more efficient. Practice the ability to break their thought patterns and test new methods and ways of thinking. Sometimes we need courage to wake ourselves up from the sleep of a rose and raise our eyes. The old ways will not open new doors I think.
Old ways will not open new doors
2020 goes down in history. A pandemic paralyzed an entire world. For me, it was a year full of challenges and lessons learned. A year where changes became our everyday life and the pace of change became decisive for our business. Breathing, stopping and reflecting to make wise and sound decisions and at the same time having the direction clear and clear for the future became crucial for my own part. We all need goals, both as individuals and as businesses. We need clarity and we need security. But above all, we need courage to dare to look ahead and dare to see opportunities.
Perseverance and focus are my main keywords and qualitative rest is what gives room for creativity and innovation. And innovation is needed now more than ever. The future awaits and we are ready for it, we see opportunities and we will survive. Stop, look up and breathe. And see things in new perspectives - the simple form of innovation.
I believe in the future and think it's time to wake up from the thorn rose sleep and start changing an industry that has stood still for too long. What do you say? Do we dare?
Kadi Upmark, VD